Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way.Great SEO does not exist in a bubble, but is part of a broader marketing framework. SEO marketing is the key to place your company back on top. In fact, Search Engine Optimization has been around for only a few years but several websites.